The businesses / strategic business units that Nike decides to invest today will generate future profitability. Business portfolio planning will help Nike to take the following decisions –īusiness portfolio analysis will help in deciphering the current status of the business, and based on the analysis Nike can decide which business to invest more, and which business it should get out of.īusiness portfolio analysis can help Nike to chart out the future roadmap of the organization. To optimize its resources, leverage core competencies, Nike needs to have a robust business portfolio strategy. Large transnational companies such as Nike manage various strategic business units across several industries. Marketing planning and objectives should be designed to increase – customer engagement, sales, and market share of the organization in the marketplace. Marketing Planning is primarily concerned with the first objective but it should lose focus of the Marketing Return on Investment (MROI). Nike can achieve higher profitability doing two things – by increasing the sales & margins, or by reducing the costs of doing business. Marketing planning is critical for Nike to engage customers to build a profitable relationship with them. Please email for Marketing Process Analysis based on latest data of Nike
Setting the objectives and goals that Nike needs to achieve to remain an ongoing concern.Defining the organization’s mission and vision.Nike strategic planning team has four key critical tasks – What are the Four Steps of Strategic Planning that Nike strategic team needs to take?
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